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![]() TOPPIK HAIR BUILDING FIBER, CONCEALER, COVER BALD SPOT INSTANTLY 25g (.87oz) US $43.95
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Concealer Brown
Do Men Now Have Beauty Routine?
It’s normally women who take ages over the way they look, spending hours in the bathroom over their various beauty routines and using hundreds of different moisturisers, creams and hair products every day. Time was most men would laugh at this, claim that all you needed was a bit of soap and some deodorant and you were ready for the day – and any man admitting to having more of a beauty routine than having a shave in the morning would be called ‘such a girl’ by his mates. But a new trend is emerging for men who care as openly about their appearance as any girl, men who buy all sorts of beauty products and spend a lot of time and effort on skin care, and trying to achieve the perfectly coiffured hairdo. There are an increasing number of men’s beauty products available in shops and online, and the message is getting out that manly men can moisturise too!
Almost all the main brands for beauty have an increasing selection of products for men – from scented soaps, aftershave and deodorant to moisturisers and even makeup. There are loads of men’s beauty products from big brands such as Molton Brown, Acnease and Shockwaves products available from specialist men’s beauty sites online and high street shops. You can even get makeup for men – The Men Pen is a concealer stick that claims to be purposely formulated for men’s skin – whether it’s really any different from the concealer sticks that women have been using for decades or not, it has made the option more accessible to regular men who wouldn’t usually dream of using makeup.
As for hair, there are loads of men’s products available that let style-conscious men sculpt their hair into the perfect look. Again many of the main high street brands do men’s versions of their best-selling styling products, and there are loads of different gels, waxes and sprays that men can choose from to keep their hair looking good. One of my favourite brands for hair styling is American Crew.
So what does all this mean for the future of men’s grooming? Skin and hair care is getting more accessible to men, and losing the stigma that used to go along with it. Looking after your skin properly is important - perhaps for those boys who still think having a daily routine is ‘girly’ it’s time they caught up!
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